POSITIONING SEO ON PAGE: HOW TO OPTIMIZE CONTENT

   
  

“If you do not appear in the top ten for the keywords that interest you, it’s as if you did not exist.” Statistically, it is proven: the first result of the search rankings monopolizes a high percentage of the visits while the page that occupies the tenth position receives only 2% of the traffic.

For this reason, many projects have begun to worry about optimizing their SEO positioning. For professional experience, it requires much less effort to optimize the SEO On Page aspects than to develop the entire link building strategy so…Why do not we start with the simplest?

The search and selection of keywords, the beginning of our optimization On Page
The Centralist Landing model is the one that works: each landing page must be optimized for a keyword (or several semantically related keywords as synonyms and so on).
Performing a complete keyword research is a long and complex process. We will choose those keywords that, for the highest level of searches, have the minimum level of competence.

Optimize the title and description of your page
There is controversy about whether or not Google takes these labels into account when positioning a page. In any case, other search engines such as Bing do take them into account. In addition, the title and description are the texts that Google will show by default (although not always) in the search results.

Therefore, it is convenient that both attributes are descriptive, attractive and contain the key words that we want to optimize. It is important that these labels do not exceed the optimal extension (60-65 in the case of the title and 160-170 in the case of the description) since Google will not show the remaining characters. And, of course, if you do not manage to spend all the characters… It includes a call to action!

Create friendly URLs
Search engines have difficulties when indexing unfriendly URLs. For a URL to be friendly, it must only contain lowercase, numbers and hyphens.
To enhance your SEO position On Page, the Slug should contain only those keywords that you want to position.

Optimize the header tags with the keywords
The header tags (h1, h1, h3…) are essential to rank the content for both the user and the search engines. But, in addition, the search spiders take into account the content of these tags, so it always includes the keywords that you want to position in them.

Create quality and optimized content
Content is King. To improve your SEO On Page positioning, offering quality content to your users is essential.

In this sense, in addition to optimizing the content for search engines with a semantic density between 2% and 5%, you must also think about the user when writing it: the content must provide value, be of quality, solve problems to the reader etcetera.

At present, we no longer work to position isolated keywords: we work to position semantically related words. For example, if you write an article about balls, it would be advisable that you not only use the keyword “balls”: use synonyms such as “balls” or “balls”, singular-plural variations and, ultimately, semantically related terms.

We cannot forget that not only text is content: images, videos and infographics add much value to the user and have to be optimized.

Having a blog today is a must for SEO On Page
Many companies still lack corporate blog: ” I do not have time “, “I have nothing to say “. However, in terms of On-Page positioning, the blog is fundamental.
The blog not only allows you to add fresh content to your website. It is also that all the links and all the authority that wins will help improve the authority of your domain.
And, of course, always answer all the comments that come to you. The comments add freshness to the content and is a signal that tells search engines that the content is of quality.

Send a sitemap of your content to Google
The sitemaps help search spiders to index your website. They do not determine when positioning a content but it is advisable to create and send sitemaps to Google.
You can create them yourself following the instructions provided by Google or use one of the many tools that create them automatically. When you have them, you will only have to send them to Google through Google Webmaster Tools.
And do not forget that you can also send video and image sitemaps to help Google track these content classes.

The loading speed, essential in SEO On Page
Is your website too slow? For every second of more than it takes to load you will be losing dozens of users who really ARE INTERESTED in your website. Therefore, optimizing the loading speed following the indications offered by tools such as GTmetrix is ​​essential to optimize your results.

Your website has to be adapted to mobile devices
Your website has to be adapted to mobile devices. What used to be nothing more than a recommendation today is an obligation. The reason? Every year mobile web traffic is doubled, and users demand an acceptable user experience: web pages not adapted to these devices cannot provide users with that good user experience they deserve so much and, generally, the speed of load will be slow.

Metrics such as the average duration of the visit or the rebound percentage will be negatively affected, worsening the quality of our website to the detriment of our organic positioning.

The options to adapt our website to these devices are multiple: mobile subdomain, create a page exclusively for mobile or adaptive web design. This last option, also known as Responsive Web Design, is preferred by Google and, in general, the one with the lowest development cost.

Towards a more semantic web?
Google works on the semantic web concept. Google Colibri, the new algorithm of Google, represents the work of the main search engine to adapt to the semantic search.

In this sense, currently the main search engines have agreed on a set of tags that allow the content to be semantically marked in order to make it easier for search spiders to understand it (more information at IndeedSEO).

Today mark the content is only a recommendation, but probably in a few years is essential to optimize the SEO On Page.

In short, optimizing SEO positioning On Page is essential to achieve positioning our results in the search rankings. It is better to hire the professional to do this job for you, visit IndeedSEO for more info.

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